Jan 31, 2010

"The Secret" Exposed: Individualism, Materialism, and the Modern Age

Below see an insightful excerpt from Douglas Rushkoff's book, Life INC. (2009), which I am reading these days.

"The Self is the Source

We're trained in our society to give, but to feel uncomfortable taking or receiving. But if you don't take, you are denying another person from giving."

Three of the women smile and two others half-nod, glazed over. But the younger one in the corner still appears unconvinced by the life coach leading the session.

"What's that really mean, Eileen?" Amy asks. "Greed is good?"

"Well, sure," answers Eileen, a middle-aged and middleweight women in a chocolate-brown pantsuit. She doesn't appear to realize that Amy was quoting from the movie Wall Street. "That's not how they put it, but yes. We have to learn to accept the bounty that life offers. It's the key to seeing self as source. Remember, you make the world around you with your thoughts. If you aren't ready to accept, then how can the universe give you anything you want?"

Eileen's holding today's meeting in her apartment, a nondescript garden condominium outside Grand Rapids, Michigan. I found her while researching former Amway sales representatives for what I thought was going to be a chapter in this book on multilevel marketing networks. But Eileen's not interested in talking about her past failures as a Silver Producer level Amway distributor. She's dedicated to sharing her newest passion, free of charge, with the women who responded to her Internet notice for practitioners of The Secret-the latest and greatest "quantum-based" self-improvement system known to humankind, according to its practitioners and promoters-who are often the very same people.

Most simply, The Secret is a self-help DVD and companion book synthesizing the pitches of a few dozen of today's most prominent self-help gurus. Its creator, an Australian named Rhonda Byrne, claims there's a single truth underlying all the spiritual systems and get-rich-quick schemes of her many peers. It's more ancient than the Bible and has been intentionally hidden from human beings for just as long. The great secret? Positive thinking or, in The Secret's parlance, "The Law of Attraction." Like attracts like. Abundance is a state of mind: Think healthy, and you'll be healthy. Or-more to the point- think rich and you'll get rich.

The Secret is spiritually reconstituted for the "me" generation. As self-contained and utterly artificial as Birkdale Village, The Secret masquerades as a time-honored and diverse set of insights. And like the faux New Urbanist shopping mall, the underlying purpose of The Secret is to make money. Most of the spiritual teachers in The Secret are wealth-seminar leaders who display the book's logo on their ads and websites. The Secret has certainly worked wonders for its marketers: as of this writing, more than two million DVDs have been sold, and the book hit number one on the New York Times Best-Seller list of hardcover advice books.

While positive thinking no doubt has its benefits-from the placebo effect to good old self-confidence-The Secret tries to justify itself not only in the language of pop psychology but also in that of modern physics. According to the book, happy thoughts will do more than affect behavior. The Secret claims that interrelatedness of matter and energy-Einstein's E = mc2 [2= square]-allows people to change reality to their liking by changing the way they think about it. Thought is presumably the energy in this schema, and reality is the matter. For most, however, this potential for quantum transmutation is limited to attracting more marriage prospects into their bedrooms, or money into their personal bank accounts.

Eileen puts the law of attraction into practice on pretty much every physical surface of her home. Handwritten signs and Post-its proclaim affirmations such as "THE UNIVERSE ADORES YOU" and "YOUR MAN IS ON HIS WAY." A $10 million check from Eileen's bank account, written to Eileen, is stuck to her refrigerator under a green "S" magnet-most likely the closest one could find to a dollar sign. Over her gas fireplace hangs a collage of images she has clipped from catalogs and magazines representing the things she is in the process of attracting to herself. Female models smile as they drive expensive cars, frolic in the wavers with muscular male models pretending to be surfers, or sit with baby models under trees. The classic cultic goals: wealth, sex, fertility. In what might easily be a coincidence of simply the ethnographic bias of Eileen's favorite magazines, none of the pictures contains any black people, even though Eileen herself is African-American.

"Vision walls really work," Eileen assures her group. "There was once a man who wanted a multimillion-dollar mansion. He made a vision board, and kept it even after he made his million. One day, he was looking at it hanging in this bedroom, and he realized he was living in the exact house he had clipped!"

"Then there was the woman who really wanted to get married," chimes in Sharon, thirty-something unemployed former sales rep (she never told me of what) and recent convert to The Secret. "She started buying wedding magazines and clipping pictures of rings, flowers, dresses. She started acting like she was married already. And not only did she get married, the ring her fiancé proposed to her with was the exact same as the one she'd clipped for her board."

Think it, clip it, get it. In a process that's one step more pathetic than working to get the things they see in advertisements, practitioners of The Secret put the ads up on their walls and then wish really hard for what's in them. They turn the pictures in ads into idols to be worshipped [sic]. And to prove to themselves that they believe in the system enough to get it to really work for them, they must enlist others in The Secret as well. When not enlisting newcomers, they must meet regularly with other believers to keep the buzz of the belief alive. To stay psyched, so The Secret can work its positive magic.

That's the real reason for meetings like Eileen's: to proselytize The Secret-spreading the new word while supporting one another in buying more of the featured teachers' books and courses. It's a win-win for all concerned that mirrors the relationship of a corporation to its chartering monarch. Top-shelf self-help gurus-Men Are from Mars, Women are from Venus author John Gray, Chicken Soup founder Jack Canfield, Conversations with God creator Neale Donald Walsch-get new life pumped into their waning careers, while the new self-help brand gains instant credibility from their participation. As if in full disclosure, they are all willing to teaching the fine arts of logrolling and bootstrapping to anyone who will listen and pay. Secret is as Secret does.

While The Secret isn't itself a multilevel marketing scheme (or MLM), it has become the sales pitch and rationale for many others. Three of The Secret's best-known officially sanctioned self-help gurus, Canfield, Bob Proctor, and Michael Beckwith, teamed up on a Secret-inspired get-rich MLM called the Science of Getting Rich. For $1,995, anyone can join. The only prerequisite to getting rich this way is that you have to really want it enough to get all your friends to want it, too.

"Kids, when they want something, harp on it, focus on it, and obsess over it until they get it," Eileen explains. "A child whines, 'But you promised!' " The women laugh. "Kids have the freedom to want what they want. And that's what the vision board reminds you. To really want means to be able to fully visualize and then through that, to really live."

"What if you don't get what you want?" The quiet one in the corner-the one in her twenties who, at least by outward appearances, would have the least trouble attracting a mate or landing a job-has finally spoken up. "If you don't get what you want, is that because you didn't attract it?"

"Right, Amy," says Eileen, nodding. "At least not yet." Eileen claims to be a graduate of the University of Michigan Business School's "Life Coach" program. No such program exists, but she does have an undergraduate diploma hanging in her bedroom office. If she really had attended a Life Coaching program, this is probably the kind of moment she would have trained for.

"So, if you're a mom in Iraq with a starving baby," Amy goes on, pursuing her line of questioning, "and you just can't get out, does that mean you're not wishing hard enough?"

"We get what we want," Eileen says. "So let's all think good thoughts."

"But what about the Holocaust?" Sooner or let it had to get there.

"I can't really answer that," Eileen says. "But I know there were people in the Holocaust who did want to survive and they lived."

"Just like there are people with cancer who lived because they really wanted to," adds Sharon.

"How? By putting pictures on the wall of people who are healthy?" Amy asks.

"That's part of it." Eileen is fumbling with her papers now, trying to move to her next planned part of the meeting. "They took responsibility for their disease, and visualized a way beyond it."

"And the ones who didn't live? They didn't want to survive badly enough?"

"Look, it's not all those other people you should be worrying about right now. You're here to make your life better. Start with yourself. The rest will follow. We attract what we are. The self is the source."

Amy's concern for others may be quaint, even well intentioned-but in the logic of The Secret, it's just an obstacle to manifesting her true self and attracting the partner, health, and wealth she deserves. Updating the rationale of the American Calvinists, who believed that wealth was an indication of God's approval, The Secret's practitioners equate persona success with having achieved scientific and spiritual harmony with the greater universe. All it takes is being enthusiastic and clear enough to manifest it-to attract all this good stuff to one's self.

The Secret isn't a fringe cult, but a mainstream global phenomenon. Its teachers show up regularly on Oprah's schedule right between Barack Obama and Michael Moore. That's because the philosophy is not an aberration at all, but the culmination of several centuries' dedication to promoting the self over pretty much everyone and everything else. The Secret simply gives people permission to be as selfish as they can tolerate, and to internalize the language and symbols of advertising into one's life as core guiding principles.

The self-absorption and self-interest dominating our values today is not mere happenstance, but the result of a century of public-relations campaigns, advertising, and social engineering waged against collective action, altruism, and even good government. Just as we were disconnected from place and reconnected instead to a map biased toward corporate interests, we have been disconnected from one another and led to behave instead as individuals and though corporatist ideals.

The rise of the self went hand in hand with the rise of the chartered corporation and the central authorities it anchored. Only a world steeped in this false notion of a wholly sovereign individual could have generated the bourgeois merchant class of self-made men threatening the static power of the aristocracy. Likewise, the subsequent elevation of chartered corporations was depended on highly individualized laborers and, eventually, customers who competed with one another for wages and riches. The more disconnected people became from one another, the more easily they could be manipulated. Unions of workers and functioning communities of citizens threaten the power of corporations, while individuals out for their own interests behave more like corporations themselves. The social concerns that make collective human behavior multifaceted and complex get smoothed out as people take actions directed by the much simpler calculus of the market. This makes people entirely more predictable, better targets for advertising, increasingly more isolated from one another, as well as more dependent on central authorities to create both value and meaning.

It's not as if a king conspired with the head of a chartered corporation to concoct the notion of individuality. (It wasn't until the heyday of public relations in the 1920s that anyone consciously tried to promote individual freedom as a cynical means of social control.) But the elevation of individual personhood to a literary and social ideal took place as part of the same wave of rationalism that brought to us chartered corporations, colonialism, and the Industrial Age. This was a new framework for how society could work and grow, funded and promoted by those who were growing rich and powerful by using it. We have to understand at least the very basics of how this notion, individuality, was invented in order to dismantle its inappropriate and automatic application today." (Life INC. (2009) by Douglas Rushkoff, pg. 84-89)

"Good Muslim, Bad Muslim"

Good Muslims are moderate, rational, non-violent, and progressive, who chant, "Islam is the R-O-P" (Religion of Peace). Bad Muslims are extremists, irrational, violent, and fundamentalists, who chant "Death to Amreeka" and are against everything modern-and-civilized. Often this is how Muslims are presented in the mainstream news media. Which box do you fit in?!

Three Responses

Usually three kinds of responses to the above binaries have been seen in the mainstream media. Some do not see any problem at all in these binaries. You might hear them saying something on the following line, "Yes, you are right...there is some trouble with Islam." "Bad Muslims in fact do exist, just like you said it." "But...we are not like them! We are Good Muslims! We are just like you want us to be!"

The second does see a problem with these binaries. This is the apologetic response that tries to defend Islam and Muslims but without questioning the underlying assumptions of those binaries. The people following this stance seem to have internalized the underlying assumptions and are unconcerned or unaware of their politics. You might hear them saying, "No, not all Muslims are terrorists." "There are a few bad apples among all people. We renounce all forms of violence. Islam is a religion of peace." "Islam also preaches tolerance just like you are demanding." These responses are often defeatist. How so? Ask a simple question to them: Are you a fundamentalist?

The third kind of response starts by questioning the underlying assumptions and interrogates their politics. So, for example, it would first ask who is a fundamentalist, who is defining that to be so, with what assumptions, and for what political ends? Before invading Taliban-controlled Afghanistan when President Bush demanded, are you with us or with them, the third kind of response absolutely refused to play within this false dilemma: Neither you, nor them!

I find the third approach most fruitful and assertive. This discussion is important if we are concerned about the questions of patriotism and integration in the mainstream, if we are concerned about the future of our activism and politics, about how others think of Muslims and Islam, and how even Muslims see themselves and their religion in an era of information age and globalization.

Let me elaborate the third approach by way of examining their underlying assumptions and politics below. This discussion is informed by Mahmood Mamdani's widely acclaimed book Good Muslim, Bad Muslim: America, the Cold War, and the Roots of Terror (2005).

I should also clarify at this point that this piece focuses on how a certain mainstream discourse tries to frame and control Muslim outlook and politics. I do not deny that we have all kinds of social and political problems in our midst. We definitely need critical self-reflection and change. The concern in this piece is to be mindful of who is shaping the agenda of that "change", from what perspective, and toward what end? Another related concern is that even for resolving our "internal" problems we need to understand the role of "external" factors and long term historical interconnections.

The Underlying Assumptions

Want to understand why Muslim women are so oppressed? Why are Muslim men so violent? Why are there too many authoritarian regimes in the Middle East? WHY DO THEY HATE US? The answer to all of these questions, as the media and many political pundits tell, lies in understanding the "Muslim Mind" (or the "Arab Mind" or the "Shia Mind"). How do you read that mind? Read it by reading their religious texts. Understand the "logic of their culture" – often presented with quite simplistic and reductive formulas in the media. No surprise that immediately after 9/11, so many Americans rushed to Barnes & Noble to buy the Qur'an. No surprise that 'burqa' became the singular explanation of all kinds of oppression on women in Afghanistan. And no surprise that the anti-US-Israel resistance in many countries are many times explained through the so-called "martyrdom complex". ("It's not our fault that they are bent on killing themselves – we are just poor victims of their irrational beliefs.")

The Politics and Messy History

A historically informed perspective on the other hand would demand that the audience connect the abovementioned questions with wars, militarization, poverty, power struggles, the competition for global hegemony during and after the Cold War, the pursuit of oil and gas and other forms of economic and cultural exploitations, the direct support of the global powers to dictatorial and oppressive regimes. But you don't see that on the media most of the time. You instead see the above binaries that are simple, clear, and easy to understand and follow. These binaries, however, emphasize a narrow cultural logic for explanation at the expense of political causes and messy history, distorting the truth altogether.

That narrow cultural logic assumes that Muslim societies and politics are governed exclusively by their religions and culture and have developed in isolated containers, and the so-called 'West' had nothing to do with their political outcomes. Not many ask, for example: Were women in Afghanistan not already in bad conditions before the Taliban came to power (and worsened the situation further)? Why were they in such bad conditions? And why, out of various ideological inclinations and interpretations of Islam, only the most extremist versions became so dominant in Afghanistan during and after the Afghan Jihad?

Instead of focusing on the cultural logic, a better place to look at is the twisted history of the Cold War and its aftermath. The reality is that the battle ground for the Cold War was not America or Europe. It was fought mainly in the so-called "Third World" countries, of which the turbulent Pakistan and Afghanistan were key regions. The US interest in Afghanistan was to create a Vietnam for the Soviets, to "bleed them white", and for that purpose, a certain understanding of Jihad, devoid of its underlying Islamic ethics and respect for human life, was promoted with the co-sponsorship of Saudi Arabia. The combined interest of the two countries was also to contain the Iranian Revolution. Against the wishes and reservations of other jihadi and nationalist resistance groups, the most extreme and sectarian of those groups were officially patronized in Afghanistan and Pakistan during those years. The same groups were also given exclusive access to the refugee camps in the two countries to indoctrinate the next generation of mindless and ethics-less jihadis. The Taliban, their understanding of Islam, and style of jihad, all are the direct outcome of that joint enterprise.

The rise of the Taliban in Afghanistan has a history and political context. So does the al-Qaeda. And so do the movements in Algeria, Egypt, Palestine, Lebanon, and Iraq. The origins, development, and forms of these various movements are often very distinct from each other. But by emphasizing those simplistic binaries, the mainstream media often conflates these very different kinds of movements into each other. No consideration is given that the pure terrorist organizations, many times created by those on the payroll of the CIA, like the Contras in Nicaragua or the shady al-Qaeda, are very different from those Islamist movements in Lebanon, Palestine, and elsewhere that are today engaged in principled resistance (militant or otherwise) and have legitimate causes and mass support base. Interestingly enough, the former groups – the pure terrorist movements – are used as the pretext in the so-called "War on Terror" through which the global powers and their supported dictatorial regimes suppress the legitimate resistance movements in their countries. Even non-Muslim states in South Asia, Latin America, and Africa have learned to use the rhetoric of terrorism to suppress various kinds of internal resistances opposing their oppressive policies and exploitative neo-liberal economic reforms.

Unfortunately, many urgently composed statements by Muslim media relations organizations denouncing "all violence in the name of religion" after tragedies like the Fort Hood shootings and Mumbai Attacks also collapse the distinctions among various groups and show little attention to the politics of these binaries. (I discuss this politics in more detail below.)

Power and Powerlessness

The adjectives "Islamist" or "Sectarian", as in "Islamo-fascism" or "Sectarian violence", are often used as both the 'description' and its 'explanation'. The answer is already assumed in the way question is defined. This is again an example of a narrow cultural logic which erases more than it explains.

Instead of the narrow cultural logic, the motivations of state rulers and grievances of people may be better understood by the logic of power and powerlessness. Saddam Hussein, for example, may have selected the most anti-Shia elements in his army to brutally suppress the Shia rebellion after the Gulf War, but if his Machiavellian suppression of the members of his secular-nationalist from the 1970s onward and the indiscriminate killing of the Kurds in 1987-88 are any indicators, Saddam himself was driven more by power ambitions than anti-Shia prejudice.

But what do we do about the explicitly religious vocabulary used by various terrorist and Islamist movements? We did discuss that there are important distinctions between various groups, between their origins, contexts, and modes of resistance, but at the end of the day they all claim themselves to be religiously motivated – so why the emphasis on power/powerlessness logic?

Two considerations: First, particularly in the context of the failure of various kinds of leftist and nationalist movements in the second half of the last century, religion provided the space to resist neo-colonial advancements and dictatorial oppression. In some movements, religion expressed itself in mainly 'reactionary' terms. But at other places, the Islamists 'proactively' sought to create a vision for an alternative future based on spiritual values and social justice. Among others, the poet-philosopher Mohammad Iqbal and Ayatollah Muhammad Baqir al-Sadr come to mind. Understanding their distinctive approaches and how they engaged with both traditional Muslim and Western scholarships and politics of the time are crucial to de-mystify 'fundamentalism' and its appeal to masses. The emphasis here is to understand the issues and responses in their historical context without undermining their distinctions and weight.

Second, Islam as-a-solution needs to be distinguished from the historical "causes" of contemporary issues. The power/powerlessness logic, although not the only effective logic, is analytically more useful than the narrow cultural logic for understanding the historical background of 'Muslim politics' in many parts of world, particularly that of the Shia populations.

Consider the following illustration: Facing systematic discrimination and exploitation from their rulers (who came to power due to multitude of historical factors, of which the colonial and neo-colonial experiences of the last 200 hundreds years is the most important), these Shias found a powerful expression of their grievances and a solution in the Islamic ideology around and after the Iranian Revolution in 1979. However, instead of falling in the trap of polarizing identity politics, this Islamic ideology and movement sought to be pan-Islamic (non-sectarian, but at the same time, it sought empowerment of oppressed Shias under many Arab regimes). It was also anti-imperial and dedicated to the Palestine cause (which, despite the rhetorical overkill of the Arab nationalist leaders still today, was gradually abandoned by the Arab states from the late 1960s onward). No wonder that the aware masses in the Middle East and elsewhere, from all kinds of religious and ideological backgrounds, were naturally attracted to the Iranian Islamic movement and its manifestations. Glimpses of that attraction was again seen during and after the 2006 Summer War in Lebanon, despite the concerted efforts by the dictatorial rulers and the US and Israel to raise the false specter of the "Rising Shia Crescent".

It is in understanding the politics those in power and those marginalized in each case can we find answers of many questions asked in the mainstream media. The apologetic commentators spend hours defending how Islam is a religion of peace which does not support violence, etc. But these theological discussions cannot explain the problems that have their roots in power/powerlessness. Those media discussions at best serve as distractions from the real issues and at worst as control mechanisms in the hands of powers-that-be. (See below.)

A False Sense of Moral Superiority and Self-righteousness

Why does the American public support the neo-colonial enterprise of its government? Or, put differently, how is it that the politicians are able to sell their war-mongering agenda to people every time? This is a critical question. Among other factors, a crucial ingredient is nurturing a sense of self-righteousness in the people based on a blissful ignorance of history and a belief in the moral superiority and universal validity of the ideals of the so-called Western civilization. A few issues with that sense of moral superiority have been discussed in a previous piece, where I reviewed Fatemeh Keshavarz's book Jasmine and Stars. A useful book that dissects this blissful ignorance of history is James Loewen's Lies My Teacher Told Me: Everything Your American History Book Got Wrong (2nd edition, 2007).

The point I want to make here is that the neo-colonial enterprise is of course not presented in blunt terms. There is a whole moral discourse that is based on that blissful ignorance and sense of moral superiority among the masses that the governing elites use to advance their agenda. In the past, the rhetoric of saving the poor, oppressed women from the oppression of "Muslim"/"Arab"/"Indian" men was used by the colonial powers to advance and justify their expansionist agenda. More recently, the same moral discourse of "colonial feminism" was used to "liberate" the Afghan women from 'burqa'. Yesterday's colonial expansionism is today advanced through "humanitarian interventions" and "Operation Iraqi Freedom" to promote democracy, freedom, human rights, and enlightenment. The fact that before the US invasion of Afghanistan, the cause of "liberating" Afghan women from 'burqa' was endorsed by people from a variety of political and ideological persuasions, from far-right and conservatives to Hollywood celebrities and liberals and leftists, suggests the pervasiveness of this particular way of seeing Islam and Muslim societies. Columbia University Professor Lila Abu-Lughod's following piece provides valuable insights in regards to the connection with the colonial discourse: Do Muslim Women Really Need Saving?

A useful question to ask in this regard is how come we see a simultaneous development of the so-called European Enlightenment and Colonial expansionism. The answers are complex, but one thing to realize is that the two tendencies were not necessarily contradictory to each other. Colonial subjugation of "other" people was not contradictory to the liberal ideals of political rights and self-determination. Because the very ideals of European Enlightenment, anchored in the notions of uni-linear historical progress of civilizations, the emphasis on particular modes of reasoning, the importance on individual rights and private property as the means of self-actualization, and the difference between the "modern" and "backward", implied that Europeans see themselves as "different," "superior," and "civilized" in comparison to other unfamiliar cultures and peoples. Both John Locke and John Stuart Mill, the champions of Liberalism, supported and rationalized the practice of colonialism through these ideals. To them it was a "progressive force" that would civilize the indigenous populations in colonized territories. That was the "White Man's Burden". These ideals were also incorporated into particular versions of Christianity that were brought to the Americas by the European settlers.

This moral discourse has deep roots and is directly intertwined with those cultural binaries. By tracing those roots, we can find useful clues and illustrations for deconstructing the contemporary neo-colonial moral discourse, equally popular among the liberals and conservatives speaking on Islam in the media.

The Politics of "Good Muslim, Bad Muslim"

Neo-Colonial Humanitarianism

Be it the Fort Hood shooting, 9/11, Mumbai Attack, Hostage Crisis, Taliban, al-Qaeda, or Palestine-Israel violence, when political context and messy history is removed from the picture, when important distinctions among these cases are blurred, and simplistic cultural logic of "irrational, violent, fundamentalist" is emphasized, they not only lead to wrong identification of causes but also suggest misleading solutions. A whole intellectual industry of "reforming" Islam under the patronage of RAND Corporation, Freedom House, and similar organizations has exponentially developed post 9/11.

When focus is on culture and 'the tensions/conflicts within', defined by burqa or some age-old sectarian divide in different cases, it takes the role of powerful state actors and external powers out of the picture (whereas many times the state and foreign powers are the ones behind staging terrorist activities and instigating violence in the name of religion). Thus, for example, the failure of the Bush administration's policies in Iraq was conveniently blamed on "sectarianism". By blaming it on the cultural logic, the global powers can thus be presented as saviors, as the only recourse of the poor, oppressed people, and if they leave that region (as in Iraq or Afghanistan today), then one should only expect chaos and civil war.

As the Control Mechanism

The "Good/Bad" Muslim rhetoric also serves as a control mechanism that seeks to (re-)socialize the Muslims to a certain 'cultural script' where they are to live and act under constant fear and self-discipline. The "Good" Muslims are expected to distance themselves from the "Bad" Muslims. See how people react to the labels of "fundamentalist", "extremists", "militant" in our communities and how so many like to be considered "moderate", "modern", "peaceful". This 'cultural script' is already widespread in our midst demanding people to act and align themselves along certain politics (or lack thereof). Among other things, it polarizes and disunites our communities.

Every time a tragedy happens, they feel obliged to immediately respond and distance themselves from those 'bad' Muslims. No consideration is usually given over the framing of the issue: Should it be seen through the lens of "Islam" (and therefore the "problems" with its teachings and its people) at all. That 'cultural script' is reinforced every time tragic incidents like Fort Hood happen (last year it was the Mumbai attacks). Again, there is usually no discussion of political context or messy history (not for 'justifying' these acts but to 'understand' them).

On a related note, these binaries are not new. The African American community has already experienced them during and after the civil rights movement, where Martin Luther King, Jr. was presented as the 'Good Black' and Malcolm X was the 'Bad Black'. It is an interesting topic in itself if MLK could have succeeded without Malcolm X type parallel resistance against the powers-that-be and if the historical context were that of a century earlier and MLK was doing his non-violent activism in the South. Interestingly enough though, MLK was also coerced to shut up when he raised his voice against the Vietnam War.

De-legitimizing the Legit Movements

At times the mindless chanting of 'peace, peace, non-violence, non-violence' by Muslim activists are used to de-legitimize militant resistance (as 'irrational' and 'unjustifiably violent') in Palestine. They take attention away from the whole history of Israeli atrocities by focusing too much on – and even blaming at times – the victims for responding with violence in defense. (Same goes for the case of Lebanon.) The 'peace, peace' slogans sometimes neglect the fact that the international community has failed to deliver any positive results in the last sixty years. So far the only thing that has been directly effective against the Israeli expansionism is militant resistance.

One can also argue that instead of 'wasting' time on the two-state solution over the last 30 years or so (since Camp David), if we had spent our time and energies on discrediting political Zionism in public opinion, perhaps we would have made at least 'some' accomplishments by now. Two-state solution was never the right answer (see "How Realistic is the Two-State Solution?"). If nothing else, at least we could have somewhat united our own communities – their opinion and activism – for the cause over these years. Communities here refer to the general Muslim community but also people of conscience from any background. The glimpses of that possibility (of uniting those concerned) were seen during the Summer 2006 Lebanon War and even more so during the Gaza massacre eleven months ago.

This point also highlights the need for developing sound political analysis especially from those engaging themselves with the media and public opinion campaigns. How do we frame our concerns that are beyond the narrow objective of appearing as "Good Muslims"?

Obama/Clinton's "Smart Power" for the Middle East

So far, the Obama administration has shown no meaningful signs of any major change to the old grand plan of a "New Middle East" (as Condy Rice famously stated), other than slight modifications in the tactics. Suspending the expansion of settlements and recognizing the two-state solution that the current administration is asking of Israel were already part of Bush's "Road Map for Peace". Neither of them had actually enforced these demands on Israel.

Against the Bush administration's "hard power", however, Secretary of State Hillary Clinton has put forward the idea of "smart power", combining diplomacy and "iron fist". What that probably means for Muslim countries is the 'Good Muslim vs. Bad Muslim' game. The good Muslims are those compliant to the US-Israeli imperial ambitions. The Bad Muslims are those who resist that and therefore must be disciplined.

The status quo regimes of the Middle East – Saudi Arabia, Egypt, Jordan – are presented as the "moderate" Muslims. Those opposing their corruption and the hegemonic ambitions of US-Israel from within the status quo states and from outside are labeled as the Bad Muslims. And it is demanded from the latter (those resisting) to 'reform' and become 'good Muslims'. After the inauguration, Obama went to the West Bank, not Gaza, and then to Egypt, where he delivered his now popular Cairo speech.

Consider the following two sentences from the end of that speech: "Islam has a proud tradition of tolerance. We see it in the history of Andalusia and Cordoba during the Inquisition." What?! During the inquisition?! Muslims were slaughtered, forced to convert or exile under the Inquisitorial Regime. Is that what Mr. Obama is suggesting that Muslims do today against the oppression of their own dictatorial regimes and from outside? Perhaps it was a blunder on the part of Obama's speech writer.

But in practical terms, this is exactly what the current administration is asking of the Palestinian people: Keep suffering. Rhetorical gestures of re-conciliations by the new administration aside, the US and Israel are more or less continuing the same policy of turning Gaza into a virtual prison and dividing the West Bank into small quarantines through the Security Wall, with Israel having effective control over water, communication, and security matters of both areas.

Towards Conclusion

Perhaps we should also reflect upon the role of power (and powerlessness) that we too face in our societies, in our daily lives, in our activism: Why is it that we feel pressured to apologize/condemn every time a Fort Hood like incidence happens? Why don't our public relation organizations in America also condemn the ongoing US atrocities in Iraq, Pakistan, Afghanistan, Somalia, and other places with the same dedication? On another level, is it even correct to frame/understand Fort Hood shooting or 9/11 in terms of a narrow cultural logic of binaries? Who is defining that framework, with what perspective? What is the politics of this framing? Who benefits?

A challenge for all of us, especially the scholars and activists, is to come up with practical strategies and rhetorical tools for the media and public opinion that are in line with our principles and based on sound strategic analysis. Where we do not 'apologize' for the crimes that we did not commit, but at the same time, we proactively counter the negative propaganda against us and our legit causes. This is crucial not only for reaching out to the general audience and politicians but also for the outlook and identities formation of our own communities.

Important also is to closely study various anti-war/civil/human rights movements in the US, UK, South Africa, India, and elsewhere. What kinds of strategies and alliances worked, what did not, and in what political and historical context? Can we use the same strategies and tactics in the present context of the country we may be in?

Lastly, we need to do more than just issuing reactionary responses after every tragic incidence threatening the Muslim image. We need to come up with a more proactive vision for what our role as individuals and communities could be in the countries we may be in. An important point here is to not become so self-absorbed in our national interest that we dissociate ourselves from the conditions in the rest of the world. The challenge is to come up with sound analysis and detailed action plans – not just empty proposals and rhetoric in annual conferences – that combine our principles, national objectives, and global interests.

Ali A. is a doctoral student in social sciences. He can be reached at alismails786@gmail.com

The article was first published at: http://www.islamicinsights.com/news/opinion/good-muslim-bad-muslim-cracking-the-media-code.html